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	<title>MuseumMobile &#187; SmartHistory.org</title>
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	<itunes:summary>Interviews with leading practitioners about mobile interpretation for museums and cultural sites, and mobile interpretation product evaluations.</itunes:summary>
	<itunes:author>Nancy Proctor</itunes:author>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://museummobile.info/podcasts/MMPodcastTitle.jpg" />
	<itunes:owner>
		<itunes:name>Nancy Proctor</itunes:name>
		<itunes:email>nancy@pinkink.net</itunes:email>
	</itunes:owner>
	<managingEditor>nancy@pinkink.net (Nancy Proctor)</managingEditor>
	<copyright>Creative Commons License Attribution Non-Commercial 3.0 United States</copyright>
	<itunes:subtitle>Media &amp; Technology on the Go</itunes:subtitle>
	<itunes:keywords>mobile,museums,handheld,interpretation,technology,audiotour,multimedia,podcast,cellphone,iPhone,wireless,web</itunes:keywords>
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		<title>MuseumMobile &#187; SmartHistory.org</title>
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		<link>http://museummobile.info</link>
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	<itunes:category text="Education">
		<itunes:category text="Education Technology" />
	</itunes:category>
	<itunes:category text="Arts" />
	<itunes:category text="Education">
		<itunes:category text="Training" />
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		<item>
		<title>Evaluation-led Mobile Experience Design</title>
		<link>http://museummobile.info/archives/297</link>
		<comments>http://museummobile.info/archives/297#comments</comments>
		<pubDate>Mon, 04 Jan 2010 02:20:06 +0000</pubDate>
		<dc:creator>nancyproctor</dc:creator>
				<category><![CDATA[Papers & Conferences]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Antenna Audio]]></category>
		<category><![CDATA[Artbabble]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[audio tour]]></category>
		<category><![CDATA[Audio tours]]></category>
		<category><![CDATA[audiotour]]></category>
		<category><![CDATA[audiotours]]></category>
		<category><![CDATA[Beth Harris]]></category>
		<category><![CDATA[Canadian Heritage Information Network]]></category>
		<category><![CDATA[cellphone]]></category>
		<category><![CDATA[cellphone tour]]></category>
		<category><![CDATA[CHIN]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Electronic Guidebook project]]></category>
		<category><![CDATA[evaluation]]></category>
		<category><![CDATA[experience design]]></category>
		<category><![CDATA[Exploratorium]]></category>
		<category><![CDATA[handheld]]></category>
		<category><![CDATA[informal evaluation]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone app]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Koven Smith]]></category>
		<category><![CDATA[Learning Times]]></category>
		<category><![CDATA[linear tour]]></category>
		<category><![CDATA[location-based]]></category>
		<category><![CDATA[Loic Tallon]]></category>
		<category><![CDATA[Luce Foundation Center]]></category>
		<category><![CDATA[MCN]]></category>
		<category><![CDATA[Metropolitan Museum of Art]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[MP3]]></category>
		<category><![CDATA[multimedia tour]]></category>
		<category><![CDATA[museum]]></category>
		<category><![CDATA[Nancy Proctor]]></category>
		<category><![CDATA[narration]]></category>
		<category><![CDATA[Online Handheld Conference]]></category>
		<category><![CDATA[papers]]></category>
		<category><![CDATA[player]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Portland Art Museum]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[random access]]></category>
		<category><![CDATA[Sheila Carey]]></category>
		<category><![CDATA[Shelley Mannion]]></category>
		<category><![CDATA[Sherry Hsi]]></category>
		<category><![CDATA[SmartHistory]]></category>
		<category><![CDATA[SmartHistory.org]]></category>
		<category><![CDATA[Smithsonian American Art Museum]]></category>
		<category><![CDATA[soundbite]]></category>
		<category><![CDATA[soundtrack]]></category>
		<category><![CDATA[Spotlight Mobile]]></category>
		<category><![CDATA[Steven Zucker]]></category>
		<category><![CDATA[tour]]></category>
		<category><![CDATA[visitor survey]]></category>

		<guid isPermaLink="false">http://museummobile.info/?p=297</guid>
		<description><![CDATA[At the MCN conference in Portland in November, I presented some of the research I&#8217;ve been doing on new approaches to mobile experience design. Sheila Carey from the Canadian Heritage Information Network kindly put together a panel for the conference on &#8220;Making the Call: Evaluating Mobile Projects in Museums&#8221; that pulled my work together with [...]]]></description>
			<content:encoded><![CDATA[<p>At the <a href="http://www.mcn.edu/">MCN</a> conference in Portland in November, I presented some of the research I&#8217;ve been doing on new approaches to mobile experience design. Sheila Carey from the Canadian Heritage Information Network kindly put together a panel for the conference on <a href="http://www.mcn.edu/conferences/index.asp?subkey=2524">&#8220;Making the Call: Evaluating Mobile Projects in Museums&#8221;</a> that pulled my work together with that of Sherry Hsi, who analyzed with keen hindsight the Exploratorium&#8217;s seminal <a href="http://www.exploratorium.edu/guidebook/papers.html">Electronic Guidebook project</a>, and Koven Smith&#8217;s latest call to action: <em>don&#8217;t pilot &#8211; develop! </em>More on that later&#8230;</p>
<p>My <a href="http://www.slideshare.net/nancyproctor/thinking-outside-the-audio-tour-box-using-frontend-and-formative-evaluations-to-design-new-mobile-experiences">slides are here</a>; the <a href="http://museummobile.info/archives/category/podcasts/feed">podcast of the talk is here.</a> If you have comments or ideas to build on this work, there are pages on the Museum Mobile wiki dedicated to the topic:</p>
<ul>
<li><a href="http://wiki.museummobile.info/museums-to-go/experience-design">On mobile experience design</a></li>
<li><a href="http://wiki.museummobile.info/archives/62">My manifesto for a new mobile information architecture</a></li>
<li><a href="http://wiki.museummobile.info/museums-to-go/architecture">And some ideas for a new information architecture</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://museummobile.info/archives/297/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
<enclosure url="http://museummobile.info/podcasts/Evaluation-ledMobileDesign.m4v" length="116426071" type="video/x-m4v" />
			<itunes:keywords>Antenna Audio,Artbabble,audience,audio tour,Audio tours,audiotour,audiotours,Beth Harris,Canadian Heritage Information Network,cellphone,cellphone tour,CHIN</itunes:keywords>
		<itunes:subtitle>At the MCN conference in Portland in November, I presented some of the research I&#039;ve been doing on new approaches to mobile experience design. Sheila Carey from the Canadian Heritage Information Network kindly put together a panel for the conference on...</itunes:subtitle>
		<itunes:summary>At the MCN (http://www.mcn.edu/) conference in Portland in November, I presented some of the research I&#039;ve been doing on new approaches to mobile experience design. Sheila Carey from the Canadian Heritage Information Network kindly put together a panel for the conference on &quot;Making the Call: Evaluating Mobile Projects in Museums&quot; (http://www.mcn.edu/conferences/index.asp?subkey=2524) that pulled my work together with that of Sherry Hsi, who analyzed with keen hindsight the Exploratorium&#039;s seminal Electronic Guidebook project (http://www.exploratorium.edu/guidebook/papers.html), and Koven Smith&#039;s latest call to action: don&#039;t pilot - develop! More on that later...

My slides are here (http://www.slideshare.net/nancyproctor/thinking-outside-the-audio-tour-box-using-frontend-and-formative-evaluations-to-design-new-mobile-experiences); the podcast of the talk is here. (http://museummobile.info/archives/category/podcasts/feed) If you have comments or ideas to build on this work, there are pages on the Museum Mobile wiki dedicated to the topic:

	* On mobile experience design (http://wiki.museummobile.info/museums-to-go/experience-design)
	* My manifesto for a new mobile information architecture (http://wiki.museummobile.info/archives/62)
	* And some ideas for a new information architecture (http://wiki.museummobile.info/museums-to-go/architecture)</itunes:summary>
		<itunes:author>Nancy Proctor</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Art is hard: how mobile can help</title>
		<link>http://museummobile.info/archives/145</link>
		<comments>http://museummobile.info/archives/145#comments</comments>
		<pubDate>Sun, 12 Apr 2009 21:52:41 +0000</pubDate>
		<dc:creator>nancyproctor</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AAM]]></category>
		<category><![CDATA[Acoustiguide]]></category>
		<category><![CDATA[Alcatraz]]></category>
		<category><![CDATA[Ansel Adams]]></category>
		<category><![CDATA[Antenna Audio]]></category>
		<category><![CDATA[art museums]]></category>
		<category><![CDATA[audio tour]]></category>
		<category><![CDATA[cellphone tour]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[ear buds]]></category>
		<category><![CDATA[Espro]]></category>
		<category><![CDATA[Faces]]></category>
		<category><![CDATA[Frank Gohlke]]></category>
		<category><![CDATA[Future of Museums]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Ghosts of a Chance]]></category>
		<category><![CDATA[headphones]]></category>
		<category><![CDATA[instructions]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Jane McGonigal]]></category>
		<category><![CDATA[MoMA]]></category>
		<category><![CDATA[Morris Louis]]></category>
		<category><![CDATA[multimedia tour]]></category>
		<category><![CDATA[Museum 2.0]]></category>
		<category><![CDATA[Museum of Modern Art New York]]></category>
		<category><![CDATA[Nina Simon]]></category>
		<category><![CDATA[participatory design]]></category>
		<category><![CDATA[Peter Samis]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[random access]]></category>
		<category><![CDATA[San Francisco Museum of Modern Art]]></category>
		<category><![CDATA[science museums]]></category>
		<category><![CDATA[SFMOMA]]></category>
		<category><![CDATA[SmartHistory.org]]></category>
		<category><![CDATA[Smithsonian American Art Museum]]></category>
		<category><![CDATA[Spy Museum]]></category>
		<category><![CDATA[Steven Zucker]]></category>
		<category><![CDATA[teen tour]]></category>
		<category><![CDATA[Toby Jurovics]]></category>
		<category><![CDATA[two-way]]></category>

		<guid isPermaLink="false">http://museummobile.info/?p=145</guid>
		<description><![CDATA[Nina Simon is an innovative designer of participatory museum experiences. In addition to lecturing widely, she authors the Museum 2.0 blog, which has become a primary touchstone and resource for best practice in the museum world. What may be less well-known about Nina is her background as a performance poet and how she was inspired [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://museumtwo.tumblr.com/">Nina Simon</a> is an innovative designer of participatory museum experiences. In addition to lecturing widely, she authors the <a href="http://www.museumtwo.blogspot.com/">Museum 2.0</a> blog, which has become a primary touchstone and resource for best practice in the museum world. What may be less well-known about Nina is her background as a performance poet and how she was inspired to get into art museums by a painting from the collection of the <a href="http://americanart.si.edu">Smithsonian American Art Museum</a>: <a href="http://americanart.si.edu/collections/search/artwork/?id=14929">Morris Louis&#8217;s <em>Faces</em></a> from 1959, which she saw in a touring exhibition at the Worchester Art Museum in Massachusetts.</p>
<div id="attachment_146" class="wp-caption alignright" style="width: 410px"><a href="http://americanart.si.edu/collections/search/artwork/?id=14929"><img class="size-full wp-image-146" title="ninasimonsm" src="http://museummobile.info/wp-content/uploads/2009/04/ninasimonsm.jpg" alt="Nina Simon with Morris Louis's Faces, 1959, at the Smithsonian American Art Museum" width="400" height="300" /></a><p class="wp-caption-text">Nina Simon with Morris Louis&#39;s Faces, 1959, at the Smithsonian American Art Museum</p></div>
<p>In January 2009, I got to revisit that painting and many other artworks in the American Art Museum, including an <a href="http://americanart.si.edu/pr/kits/archive/#gohlke">exhibition of Frank Gohlke&#8217;s</a> photography, with Nina as we talked about our experiences and aspirations for mobile interpretation. Along the way we recalled <a href="http://www.exhibitfiles.org/peter_samis">Peter Samis</a>&#8216;s trope of &#8216;<a href="http://www.aam-us.org/pubs/visualvelcro.cfm">visual velcro</a>&#8216; in describing how interpretation can be essential to helping visitors connect with certain artworks in particular. We talked about the power of dialogue and the conversational tone, as exemplified in the <a href="SmartHistory.org">SmartHistory.org</a> podcasts. Our views of cellphone tours and headphones got tossed around, with an idea for podcasts that can work both as gallery tours and as learning experiences beyond the museum. And we shared our enthusiasm for games and how they can bring adaptive learning experiences to museum interpretation, referencing <a href="http://www.futureofmuseums.org/events/lecture/index.cfm">Jane McGonigal&#8217;s talk</a> for AAM&#8217;s Center for the Future of Museums.</p>
<p>Thanks to Nina, I got to look at the art museum for the first time through the revealing lens of the science museum. She pointed out that science museums often invoke their visitors as scientists or researchers, helping them make discoveries and relive in some way the subject as professionals experience it. Why, she asks, do art museums not position the visitor as an artist, curator, or art historian? How can we all &#8211; visitors and museum staff alike &#8211; give ourselves license to create and innovate within the museum experience?</p>
<p><a href="http://museummobile.info/archives/category/podcasts/feed">Hear the podcast&#8230;</a></p>
]]></content:encoded>
			<wfw:commentRss>http://museummobile.info/archives/145/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
<enclosure url="http://museummobile.info/podcasts/MuseumMobile9-NinaSimon.m4a" length="9689573" type="audio/x-m4a" />
			<itunes:keywords>AAM,Acoustiguide,Alcatraz,Ansel Adams,Antenna Audio,art museums,audio tour,cellphone tour,dialogue,ear buds,Espro,Faces</itunes:keywords>
		<itunes:subtitle>Nina Simon is an innovative designer of participatory museum experiences. In addition to lecturing widely, she authors the Museum 2.0 blog, which has become a primary touchstone and resource for best practice in the museum world.</itunes:subtitle>
		<itunes:summary>Nina Simon (http://museumtwo.tumblr.com/) is an innovative designer of participatory museum experiences. In addition to lecturing widely, she authors the Museum 2.0 (http://www.museumtwo.blogspot.com/) blog, which has become a primary touchstone and resource for best practice in the museum world. What may be less well-known about Nina is her background as a performance poet and how she was inspired to get into art museums by a painting from the collection of the Smithsonian American Art Museum (http://americanart.si.edu): Morris Louis&#039;s Faces from 1959, which she saw in a touring exhibition at the Worchester Art Museum in Massachusetts.



In January 2009, I got to revisit that painting and many other artworks in the American Art Museum, including an exhibition of Frank Gohlke&#039;s (http://americanart.si.edu/pr/kits/archive/#gohlke) photography, with Nina as we talked about our experiences and aspirations for mobile interpretation. Along the way we recalled Peter Samis (http://www.exhibitfiles.org/peter_samis)&#039;s trope of &#039;visual velcro (http://www.aam-us.org/pubs/visualvelcro.cfm)&#039; in describing how interpretation can be essential to helping visitors connect with certain artworks in particular. We talked about the power of dialogue and the conversational tone, as exemplified in the SmartHistory.org (SmartHistory.org) podcasts. Our views of cellphone tours and headphones got tossed around, with an idea for podcasts that can work both as gallery tours and as learning experiences beyond the museum. And we shared our enthusiasm for games and how they can bring adaptive learning experiences to museum interpretation, referencing Jane McGonigal&#039;s talk (http://www.futureofmuseums.org/events/lecture/index.cfm) for AAM&#039;s Center for the Future of Museums.

Thanks to Nina, I got to look at the art museum for the first time through the revealing lens of the science museum. She pointed out that science museums often invoke their visitors as scientists or researchers, helping them make discoveries and relive in some way the subject as professionals experience it. Why, she asks, do art museums not position the visitor as an artist, curator, or art historian? How can we all - visitors and museum staff alike - give ourselves license to create and innovate within the museum experience?

Hear the podcast... (http://museummobile.info/archives/category/podcasts/feed)</itunes:summary>
		<itunes:author>Nancy Proctor</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Museum Podcasts: A SmartHistory.org Dialogue</title>
		<link>http://museummobile.info/archives/136</link>
		<comments>http://museummobile.info/archives/136#comments</comments>
		<pubDate>Sun, 05 Apr 2009 20:40:21 +0000</pubDate>
		<dc:creator>nancyproctor</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Acoustiguide]]></category>
		<category><![CDATA[Acropolis]]></category>
		<category><![CDATA[Agora]]></category>
		<category><![CDATA[amateur]]></category>
		<category><![CDATA[audio tour]]></category>
		<category><![CDATA[Beth Harris]]></category>
		<category><![CDATA[bookmarking]]></category>
		<category><![CDATA[children's tour]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[Deborah Howes]]></category>
		<category><![CDATA[detective]]></category>
		<category><![CDATA[dialectic]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[download]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[exhibition]]></category>
		<category><![CDATA[expert]]></category>
		<category><![CDATA[Fashion Institute of Technology]]></category>
		<category><![CDATA[FIT]]></category>
		<category><![CDATA[investigation]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[Metropolitan Museum of Art]]></category>
		<category><![CDATA[MoMA]]></category>
		<category><![CDATA[multimedia tour]]></category>
		<category><![CDATA[museum]]></category>
		<category><![CDATA[Nancy Proctor]]></category>
		<category><![CDATA[National Gallery]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Rembrandt]]></category>
		<category><![CDATA[Silvia Filippini Fantoni]]></category>
		<category><![CDATA[SmartHistory]]></category>
		<category><![CDATA[SmartHistory.org]]></category>
		<category><![CDATA[Steven Zucker]]></category>
		<category><![CDATA[Tate Modern]]></category>
		<category><![CDATA[Titus Bicknell]]></category>
		<category><![CDATA[tour]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://museummobile.info/?p=136</guid>
		<description><![CDATA[In this podcast we get to hear from two people who are very largely responsible for inspiring the MuseumMobile podcasts: Beth Harris and Steven Zucker. Both were art history professors at the Fashion Institute of Technology (FIT) in New York when they founded SmartHistory.org as an online art history resource for their students and others. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://museummobile.info/archives/category/podcasts/feed">In this podcast</a> we get to hear from two people who are very largely responsible for inspiring the MuseumMobile podcasts: Beth Harris and Steven Zucker. Both were art history professors at the Fashion Institute of Technology (FIT) in New York when they founded <a href="http://smarthistory.org/">SmartHistory.org</a> as an online art history resource for their students and others. SmartHistory brings the ancient concept of the Socratic dialogue into the web 2.0 world with podcast conversations about art that open up a critical space for the listener to engage in the conversation, and model the process through which experts learn and arrive at their opinions.</p>
<p>Beth has now joined <a href="http://moma.org/">MoMA</a> in New York as the Director of Digital Learning. She, Steven and I are joined by Deborah Howes, head of educational media at the <a href="http://www.metmuseum.org/">Metropolitan Museum of Art</a>, and Titus Bicknell, technology analyst and former chief engineer for Antenna Audio. Over lunch on New Year&#8217;s day in 2009, we talk about why people don&#8217;t tend to prepare for their museum visit by downloading podcast tours and other materials &#8211; as they might for a run, a flight, or their daily commutes &#8211; and what museums can do about it in light of the &#8216;digital age divide&#8217;. We consider the other end of the visit lifecycle as well, in terms of how people can &#8216;bookmark&#8217; and take information away from the museum for deeper study later &#8211; but will only want to do so if the content they encounter during their visit has &#8216;put them in the picture&#8217; and engaged them. At the heart of the conversation is the question of conversation itself as a context for learning, and how its strategic use helps transform the museum <a href="http://www.digitaalallemaal.nl/?p=115">from Acropolis into Agora</a>: a platform where many voices can come together and even the amateur and the outsider are empowered to make discoveries, fall in love, and sing of their passions.</p>
]]></content:encoded>
			<wfw:commentRss>http://museummobile.info/archives/136/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
<enclosure url="http://museummobile.info/podcasts/MuseumMobile8-MuseumPodcasts.m4a" length="10687507" type="audio/x-m4a" />
			<itunes:keywords>Acoustiguide,Acropolis,Agora,amateur,audio tour,Beth Harris,bookmarking,children&#039;s tour,conversation,Deborah Howes,detective,dialectic</itunes:keywords>
		<itunes:subtitle>In this podcast we get to hear from two people who are very largely responsible for inspiring the MuseumMobile podcasts: Beth Harris and Steven Zucker. Both were art history professors at the Fashion Institute of Technology (FIT) in New York when they ...</itunes:subtitle>
		<itunes:summary>In this podcast (http://museummobile.info/archives/category/podcasts/feed) we get to hear from two people who are very largely responsible for inspiring the MuseumMobile podcasts: Beth Harris and Steven Zucker. Both were art history professors at the Fashion Institute of Technology (FIT) in New York when they founded SmartHistory.org (http://smarthistory.org/) as an online art history resource for their students and others. SmartHistory brings the ancient concept of the Socratic dialogue into the web 2.0 world with podcast conversations about art that open up a critical space for the listener to engage in the conversation, and model the process through which experts learn and arrive at their opinions.

Beth has now joined MoMA (http://moma.org/) in New York as the Director of Digital Learning. She, Steven and I are joined by Deborah Howes, head of educational media at the Metropolitan Museum of Art (http://www.metmuseum.org/), and Titus Bicknell, technology analyst and former chief engineer for Antenna Audio. Over lunch on New Year&#039;s day in 2009, we talk about why people don&#039;t tend to prepare for their museum visit by downloading podcast tours and other materials - as they might for a run, a flight, or their daily commutes - and what museums can do about it in light of the &#039;digital age divide&#039;. We consider the other end of the visit lifecycle as well, in terms of how people can &#039;bookmark&#039; and take information away from the museum for deeper study later - but will only want to do so if the content they encounter during their visit has &#039;put them in the picture&#039; and engaged them. At the heart of the conversation is the question of conversation itself as a context for learning, and how its strategic use helps transform the museum from Acropolis into Agora (http://www.digitaalallemaal.nl/?p=115): a platform where many voices can come together and even the amateur and the outsider are empowered to make discoveries, fall in love, and sing of their passions.</itunes:summary>
		<itunes:author>Nancy Proctor</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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