In under 10 minutes, hear Chris’s top 10 tips – and add your tips & questions in the comments below!

1. Talk about the elephant in the room – or the meteor that just hit the Pope;
2. Choose the most passionate person to narrate the tour;
3. Structure the tour around key messages and the educational mission: of the museum, the exhibition and the object;
4. Position the visitor as archaeologist/researcher to make discoveries through the tour;
5. Forming an opinion is a profound learning experience: don’t be afraid to encourage your visitors to debate with the tour;
6. Choose the platform last, to suit the story;
7. Trust your ear (more than the script);
8. Get the operations right to avoid the glitches becoming the prevailing memory of the tour;
9. Keep it simple: truly hip technology is technology that works consistently;
10. Be complementary: the tour can’t compete with the museum or exhibition.

In this first podcast, Chris Hardman, founder and Artistic Director of Antenna Theater, which became the global audio tour company, Antenna Audio, talks about ‘writing the rules’ of audio tour creation with David Torgersen, the senior sound designer for Antenna Theater for 15 years and producer of more than 300 audio tours around the world.

Stay tuned to hear about the pros and cons of linear versus random access technology, the impact of new 21st century platforms on audio tour content design and use, and the emerging role of ‘citizen curators’ as the world becomes “an audio tour waiting to happen.”